Town Council to seek advisory group on future of town branding

By newtown.wales

5 months ago

News Politics

Newtown & Llanllwchaiarn Town Council is seeking to establish an advisory group to help develop the future of branding in Newtown.

The advisory group will help the town council develop future branding and marketing in the community. 

The aims and objectives of the branding project in Newtown are:

  • To create a robust brand identity and comprehensive brand strategy to help Newtown Achieve its key objectives:
    • Increase inward investment
    • Increase tourism
    • Increase inward migration
    • Sustainability

  • To create a strategic action plan, inspired by the brand idea and designed to boost the town’s competitiveness

  • To create a dynamic place website based on the new brand and identity.

A spokesperson for the Town Council said:

"The Council is looking for volunteers with relevant interests and skills to work in accord with the aim and objectives of the branding project."

"Volunteers will need to be able give their time and effort freely to work constructively with others and with the Town Council (councillors, employees, consultants, and partners) towards the success of the project."

"The Town Council’s external consultants, Heavenly will bring options and proposals to the advisory group and the views and feedback will help inform council decision making around the project.  Heavenly envisages perhaps 3 meetings over the next few months involving the participation of the advisory group. After this a review will take place as to whether the advisory group has a role beyond this point of the project."

"Newtown & Llanllwchaiarn Town Council, along with Heavenly, are keen to work with businesses and partners to deliver a successful outcome for Newtown."

If you are actively living, working or learning in the community and interested in joining the Place Branding and marketing Advisory Group you can complete the below form to submit your interest (https://forms.office.com/r/QwJtc2hcZn). Applications must be submitted by Wednesday 17th  August – 12noon.

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